Boost your Sales Performance

Drive higher sales with our intelligent sales analytics solution that provides insights to help you understand your top customers, top products, product sales trends, product contribution in overall revenue, most profitable products and so on. Use these insights to build a powerful sales strategy focusing more on the sensitive business touch points and grow your revenue.

Accelerate Decision Making

Address any critical issue or key opportunity immediately with our proprietary ML-based anomaly detection algorithm- that rightly identifies any unexpected pattern in sales trends, or other business KPIs. These alerts are trained with historical data, reference data changes and other inputs as specified to flag the alerts at the right moment to users for immediate action.

Controlling Data

With data volumes and sources exploding we need to control data with tools that actively review, monitor, and document data. This allows it to be augmented by metadata to increase its relevance, searchability, accessibility, linkability, and compliance.

Sales Forecasting

Accurately predict future sales volumes at SKU level. Our solutions help CPG players develop a robust sales forecasting model, improve target setting by identifying current market conditions and improve customer sales. The structured scenario analysis also helps to improve decision making.

AI Based Business Analyst

Integrate product data, specifications, research reports and all information to quickly collate and summarize your data into actionable insights using our latest GenAI based solution.

Performance Management of Sales Team

Track and manage performance of the sales team with performance scorecards. Performance of the team is measured on the basis of effort, effectiveness, regularity and consistency. The regular performance scorecards helps CPG companies identify areas that can be improved or incentivised as per the sales representative’s.

Inventory Optimization

Improve inventory forecasting by obtaining insights from vast volumes of data at the SKU level on a weekly/daily basis. Develop robust demand forecasts to perform inventory stock level vs lost sales scenario analysis, suggest order quantity recommendations to reduce out-of-stock frequency, optimize inventory and align inventory planning, forecasting and execution capabilities across the organization.

Product Launch Benchmarking and Cannibalization

Leverage analytics to plan a successful product launch and avoid cannibalization. Our solutions let you identify factors critical to new product success, understand how sales and contribution margin of a new product should be benchmarked to assess performance, measure a product launch, estimate impact of the product launch on overall market share and analyze the level of cannibalization from a newly launched products- thus enabling organizations to plan effectively for future.

Trade Promotion Optimization

Improve decision making with Analytics to identify and optimize promotional offers that maximizes sales lift, ROI and improves performance of newly launched products. Drive better decisions by understanding the critical factors responsible for successful promotions, identifying target audience and customizing promotional activity plans and calculating ROI.