Challenges
- Technical Complexity: Difficulty in navigating thousands of SKUs and technical specifications.
- Pricing Challenges: Complex geography and SKU-based pricing hindered rapid price discovery.
- Format Diversity: Inability to easily search information stored in videos, audio, PPTs, and PDFs.
Solutions
- Gen AI Discovery Bot: A front-line interface for instant product and price discovery.
- RAG & Vector DB: Built a scalable storage and service layer using Databricks and Azure.
- Multi-Modal Pipelines: Real-time processing for all file types to ensure a comprehensive knowledge base.
- Onboarding Frameworks: Automated systems to accelerate new Relationship Officer (RO) onboarding.
Outcomes
- 90%+ Reduction in information mining time from technical documents.
- 80% Reduction in front-line enablement effort.
- Improved Accuracy: Data-driven recommendations leading to a positive customer experience. Conclusion: This initiative replaced navigation difficulty with an intelligent assistant. Pidilite now leverages a "Single Source of Truth" that empowers sales teams to act with precision and speed.
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