The client provides sales and marketing solutions to the realty sector. They were earlier using manual methods for managing high volumes of customer data of their clients. This method was time consuming. Moreover, it led to inaccurate and delayed decision making in developing marketing strategies.

They were looking for an advanced modern data platform that could manage high volumes of data easily and accelerate decision making process.

Data Foundation

• Data Sourcing: To source multiple manually managed files in one place
• Data Validation: To improve the quality of unstructured data
• Data Modelling: To create logical and physical data models

Advanced Analytics

• Machine Learning Capabilities: To improve the performance of marketing efforts
• BI Reporting & Analytics: To allow data-driven decision making

• Easy access to multiple data sources and increased flexibility in storing them
• Implementation of Advanced Analytics enabled data-driven decision making
• ML implementation produced insights that helped improve effectiveness of marketing campaigns